What Is A Landing Page?
A landing page is a web page that allows you to capture a visitor’s
information through a lead form – it’s where the visitor “lands” after
clicking on a call-to-action. This is the crux of your inbound marketing
strategy; it is the point on your conversion path where you collect the
information that generates a lead.
As a rule of thumb, a landing page usually includes a compelling header,
interesting copy, minimal navigation, and an optimized form.
In addition to good design, a good landing page employs great strategy.
The best landing pages target a particular audience, such as traffic from
an email campaign to promote a particular offer (as showcased below), or
visitors who click on a pay-per-click ad to promote a specific campaign.
It’s important to build a unique landing page for each offer you create. you
can build landing pages that allow visitors to download or opt-in to receive
your content offers (coupons, ebooks, whitepapers, webinars, gifts, etc.),
or sign up for offers further down the funnel (free trials, product demos,
contacting a sales rep, etc.).
As we explained above, your landing page is where you capture your leads
or sell your products. Therefore designing an outstanding landing page
experience is critical to effectively converting a higher percentage of your
visitors into leads or sales.
